AKASA INSTITUTE’S AI DIGITAL MARKETING COURSE – COMPLETE GUIDE TO TOOLS, TOPICS & CAREER BENEFITS

Akasa Institute’s AI Digital Marketing Course – Complete Guide to Tools, Topics & Career Benefits

Akasa Institute’s AI Digital Marketing Course – Complete Guide to Tools, Topics & Career Benefits

Blog Article

Introduction

Digital marketing is no longer limited to manual effort and guesswork. With the integration of Artificial Intelligence (AI), marketers can now automate, personalize, and optimize campaigns like never before. That’s why Akasa Institute’s AI Digital Marketing Course in Chennai is designed to give you both — a strong foundation in digital marketing plus mastery in the most advanced AI tools used by global brands.

In this complete guide, you’ll discover the tools, modules, and career advantages offered in our course — and why it’s the best investment for your marketing future.

???? What Makes This Course Unique?

✅ 100% Practical Training on Live Projects
✅ AI-Powered Curriculum – Not Just Theory
✅ Learn with Tools Like ChatGPT, Claude, copyright, DeepSeek, HeyGen, Suno AI, and more
✅ Placement Support + Certification + Resume Building
✅ Designed for Students, Freelancers, Business Owners & Working Professionals

???? AI Tools You’ll Master in This Course

Tool Purpose
ChatGPT Content creation, SEO writing, ad copy, customer support
copyright (Google AI) Keyword research, ad targeting, market insights
Claude AI Content ideation, blog strategy, prompt writing
DeepSeek Predictive analytics, customer segmentation
Ideogram AI AI-based graphic design, social media visuals
HeyGen AI AI video creation for product ads, reels
Suno AI Audio branding, podcast voiceovers, ad jingles
Tidio / ManyChat Chatbots for lead generation, automation
Surfer SEO / Semrush AI-assisted SEO optimization tools
Mailchimp AI Email automation and personalization
Hotjar AI / Crazy Egg Conversion optimization, user behavior heatmaps
Pictory / Synthesia AI-based video editing and narration

???? Course Structure – Full Curriculum Breakdown

Module 1: AI + Digital Marketing Foundations

  • Role of AI in modern marketing

  • Understanding customer journeys with AI

  • Differences between traditional vs AI-driven marketing

Module 2: AI SEO Mastery

  • Keyword research using Surfer SEO and DeepSeek

  • Content planning using ChatGPT and copyright

  • SEO audit automation & ranking strategy

Module 3: AI-Based SEM & Google Ads

  • Campaign setup with Performance Max

  • Ad copy generation with Claude AI

  • AI-based budget optimization & ROAS tracking

Module 4: Social Media Marketing with AI Tools

  • Content creation with Predis.ai and Lately AI

  • Caption writing with ChatGPT

  • Analytics reporting via AI dashboards

Module 5: AI-Driven Content Marketing

  • Prompt engineering for blogs, websites, ads

  • Writing headlines & CTAs using ChatGPT + copyright

  • Auto-generating newsletters & product content

Module 6: Email & Chatbot Automation

  • Automated email sequences using Mailchimp AI

  • Building conversational flows in Tidio / ManyChat

  • Personalization and lead nurturing strategies

Module 7: AI-Powered Video & Audio Marketing

  • Creating product videos with HeyGen and Pictory

  • Voiceover ads and podcasts using Suno AI and ElevenLabs

Module 8: Performance Marketing & Analytics

  • Live campaign performance tracking

  • Using DeepSeek for predictive behavior

  • Integrating with GA4 + Looker Studio for reports

Module 9: Advanced Personalization & Automation

  • Behavioral targeting using AI

  • CRM tools: HubSpot, Zoho, Marketo

  • Lead scoring, email flows, and AI segmentation

Module 10: Capstone Project & Placement Support

  • Plan & execute a full-funnel AI campaign

  • Get feedback from mentors

  • Build a job-ready resume & portfolio

  • Mock interviews + placement assistance

???? Career Outcomes After This Course

Whether you want to land a job, freelance, or grow your business — this course opens doors to roles like:

  • AI Digital Marketing Executive

  • Social Media Manager (AI Specialization)

  • Performance Marketer

  • Content & SEO Strategist

  • Marketing Automation Manager

  • Freelance Growth Marketer

???? Akasa Institute Certification & Support

After completing the course, you'll receive a recognized certificate from Akasa Institute, which you can proudly showcase on:

✅ LinkedIn
✅ Job portals (Naukri, Indeed)
✅ Freelance platforms (Upwork, Fiverr)
✅ Your personal website or resume

???? Why Chennai Professionals Choose Akasa Institute

  • Centrally located with local networking & placement opportunities

  • Personalized mentorship and small batch sizes

  • Access to all premium AI tools during training

  • Mentors with experience at agencies, startups, and enterprise brands

???? Conclusion: All-in-One Training for AI-First Marketers

The future of marketing is smart, automated, and powered by AI. If you’re ready to ride the wave and become an in-demand professional, Akasa Institute’s AI Digital Marketing Course in Chennai is the smartest investment you can make.

???? Book Your Spot Today!

???? Website: [Your Institute Website]
???? Call Us: [Phone Number]
???? Email: [Email Address]
???? Address: Akasa Institute, Chennai

Report this page